You are our brand. Our students, faculty, and staff at the University of Maryland, Baltimore (UMB) are our brand and deliver a brand experience to our community through advertising, marketing, public relations, customer service, and visual identity.
Our brand is our culture, our principles, what people think of us, and the stories we tell to influence their opinions. We all deliver a brand experience to our community through our interactions with others and through customer service, advertising, marketing, public relations, and our visual identity. By sharing our stories about the University with our community, we encourage quick recognition and build our reputation.
A brand identity is more than a logo or a set of colors. A brand includes how we interact with our community. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.
By sharing our pride in the University with our community, we build our reputation and encourage quick recognition among our community. When people hear about the University of Maryland, Baltimore, they will recognize us and know who we are.
When they hear or experience great things about us, they support us, want to work here, want to go to school here, seek care here, get advice from us, want to get involved with us, and see us as experts. Most important, they share our stories and become a part of the UMB brand experience.
